We were commissioned by Scarlett Era Pvt Ltd to create a complete business plan for a new startup positioning itself uniquely within the Maldivian event industry. The core concept was to build a brand focused on community involvement, sustainability, and empowering local artists. Our plan translated this vision into a tangible strategy, outlining four distinct revenue streams: high-impact Signature Events (like SME Festivals and Open Mic Nights), full-service Event Planning (corporate, political, weddings), comprehensive Artist Management, and integrated Public Relations services.
We provided an in-depth industry analysis, including PESTLE, SWOT, and competitor assessments, to position the brand effectively. The final deliverable included a lean, rental-based operational model, a multi-year HR plan with detailed job descriptions, a full marketing strategy, and detailed five-year financial projections with startup costs, ready for investor review.
- Authored an investment-grade business plan for a new market entrant.
- Formulated a unique business model blending community empowerment with event management.
- Defined four core service pillars: Signature Events, Artist Management, Event Planning, and PR.
- Developed detailed operational processes, including a multi-year HR plan, and a comprehensive marketing strategy.
- Produced a 5-year financial forecast with detailed revenue, startup cost, and cash flow projections
Client
Scarlett Era Pvt Ltd
We developed a comprehensive, investment-ready business plan for Scarlet Era, a new venture built on a community-focused and artist-centric model. The plan provides a complete strategic, operational, and financial blueprint for launching its unique mix of event management, artist booking, and PR services.