Islands Unlimited Pvt Ltd engaged us to create a detailed business plan for “The Weekends,” an ambitious project to establish the first dedicated online marketplace for experiences in the Maldives. The platform aims to connect locals, expatriates, and tourists with a vetted selection of unique activities and services offered by local vendors, tapping into the growing global demand for experiential consumption, particularly among Millennials and Gen Z.
Our work involved defining the business concept, conducting thorough industry analysis (PESTLE, SWOT, Competitors) , and detailing the platform’s features, including curated experiences, trusted vendor onboarding , user-friendly interface , ratings/reviews , a loyalty program (“Weekender Credits”) , and secure payments. The plan provided a full operational structure , HR plan , detailed marketing strategy (including a launch campaign), and comprehensive financial forecasts. This document served as the core proposal to SDFC for securing MVR 900,000 for app development, marketing, and working capital.
- Pioneering Platform Strategy: Developed the business model for the Maldives' first multi-vendor marketplace focused exclusively on selling experiences, bridging a gap in the local digital economy.
- Vendor Acquisition & Management: Framework Designed the processes for identifying, vetting, onboarding, and managing vendors to ensure quality and trust on the platform.
- Customer Engagement & Growth Plan: Outlined user acquisition strategies, platform features like rewards and community building , and a multi-channel marketing plan tailored for the target demographic.
- SDFC Loan Proposal Development: Structured the entire business plan to meet SDFC requirements, clearly outlining the MVR 900,000 funding need and its specific utilization for critical launch phases.
- Financial Modelling & Viability Assessment: Created detailed 10-year financial projections, including revenue forecasts based on commission, premium listings, and sponsorships , cost analysis, and key investment metrics (Payback Period, NPV, IRR).
Client
Islands Unlimited Pvt Ltd
We developed a comprehensive business plan and SDFC loan proposal for "The Weekends," the Maldives' pioneering online multi-vendor marketplace for curated experiences. The plan outlined the strategy to launch and scale this innovative platform, targeting MVR 900,000 in funding.